Let me first say, the irony of encouraging people to be intelligent consumers while trashing "harmful chemicals" and promoting "natural skin care" in general is not lost on me. The fact is, as far as skincare is concerned, chemicals are not inherently bad, and not everything natural is automatically good. This is particularly the case for skincare, where the application is topical, as opposed to ingested, so while certain ingredients are good for the body when eaten, they might not have the same effect on skin. For example, even simple, natural things like lemon juice can be bad when applied to skin, because they are phototoxic could trigger skin reactions when exposed to sunlight after application, while certain "chemicals" like retinols, are good for skin.
ISOI Bulgarian Rose Blemish Care Serum: ISOI bills itself as a natural skincare brand with no harmful chemicals
But that's just the marketing, and in a highly competitive market, brands will market themselves in whatever way sells best to the customer and gets their attention. And, the natural skincare trend has been blooming for awhile (as we've recently seen at BeautyAsia 2015 and other trade shows), and shows no signs of abating. And since I'm the kind of consumer who pays more attention to the ingredients list of the product than who the spokesperson for the brand is, I'm pretty much indifferent to how the product is marketed. So, marketing aside, how does the product fare?
To answer that question, we'll start at my very favourite (and my very usual) place to begin a product review - the ingredients list!
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