Not even launched, and all the hype already...(Image source from Julep website)
Okay, I kid. The above is just my "artist's impression", as they call it, of how the Julep DD Creme (note the tres posh spelling - the English word for "cream" apparently isn't enough to justify a high price tag, so "creme" it is). But I came to the conclusion that Julep's DD Creme is probably more a marketing-driven effort than any technological breakthrough because there is fundamentally no big difference between the ingredients in Julep's DD Creme, and the existing products already out in the market. It really is the same old stuff, just rebranded.
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