Julep DD Creme Ingredients Review and Analysis: Is It Really Different?

So Julep has decided that BB creams are so old hat, and consumers aren't going to raise an eyebrow at a CC cream either. So what's a marketing team to do? That's right - move to the next letter of the alphabet and double it! Hence, the DD cream was born. And as you might expect, every blogger and emagazine laps it up, and Julep gets a lot of press even before the product is launched. All bodes well, so the marketing team thinks, "Ha! Gotcha suckers! Fall for a change in two letters in the product name! We'll all be getting great bonuses this year! Muahahaha!"


Not even launched, and all the hype already...(Image source from Julep website)
Okay, I kid. The above is just my "artist's impression", as they call it, of how the Julep DD Creme (note the tres posh spelling - the English word for "cream" apparently isn't enough to justify a high price tag, so "creme" it is). But I came to the conclusion that Julep's DD Creme is probably more a marketing-driven effort than any technological breakthrough because there is fundamentally no big difference between the ingredients in Julep's DD Creme, and the existing products already out in the market. It really is the same old stuff, just rebranded.

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Julep DD Creme Ingredients Review and Analysis: Is It Really Different?

Reviewed by Unknown
Published : 2013-06-06T06:30:00-07:00
Rating : 4.5