Etude House Magic Any Cushion Launch: K-Beauty Travel Highlights

If you've seen the first post on my Etude House K-beauty trip, you'll have seen me blogging about the awesome flagship store in MyeongDong! Today, I wanted to show you another key highlight of my K-beauty (Korean beauty, for those not yet initiated into the abbreviation) trip: the launch of the Magic Any Cushion! For those who aren't familiar with the product, one of Etude House's recently popular products is the BB cushion (another product popular among Korean beauty brands right now), and Etude House already has one BB cushion on the market. The Magic Any Cushion follows the BB cushion trend, but it's not another BB cushion.

Etude House Magic Any Cushion Launch Event: Lovely decor at the place

The Magic Any Cushion, which comes in three shades, are more akin to primers or colour correctors than they are to BB creams or BB cushions. In this respect, Etude House is the first K-beauty brand to launch such a product. I was told that when it launched in Korea, there were 200,000 Magic Any Cushions sold within the first few days of its launch. So the product comes with a lot of expectations!


Etude House Magic Any Cushion: The three shades to be launched!Continue Reading . . .

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Etude House Magic Any Cushion Launch: K-Beauty Travel Highlights

Reviewed by Unknown
Published : 2014-04-09T06:30:00-07:00
Rating : 4.5