I'll be brutally honest - I made this at the Vanity Trove event at Zouk, because the Benefit booth there had it, and I was like, "Oooh you guys have it! Can I try?" and of course my beauty blogger impulse was to snap a swatch. So here you go, swatches in club lighting! (Well, I did adjust the colour so it looks more realistic and less, erm, clubby, I suppose.)
At first I kept thinking Lollitint was like, lavender, or lilac, or one of those purple-based shades with a hint of pink. Actually, it's more pink than that, which is what makes it wearable. It's a candy-like shade of pink that has quite a bit of purple, making it a magenta colour. It's a shade that's best suited to the cooler-toned ladies, for sure, and on warmer skins, it might look a tad unnatural as the purple tones will stand out. On me, with my olive with slightly cool undertones (you'll have to read my undertones post if you need a refresher), it looks like a rosy purply-pink, which I think is quite flattering.
On a side note, I've reviewed Benefit's previous Cha Cha Tint before, and if this is anything like it, it's going to be pretty long-lasting (and by corollary, staining). I certainly had to scrub my arm a few times before the Lollitint swatches fully came out.