Butter London isn't actually a UK-based brand, despite the brand name and the colloquial British names. Butter London is actually based in Seattle, USA, and if you look at their About Us page, you'll notice that also, the top C-suites of the brand are all people from the US, too. It seems like the only vaguely British thing about the brand is that was founded by a British person, Sasha Muir, who now lives in the USA. I've never pointed this out before, but as the brand picks up in popularity, I realized I was coming across people who actually thought it was a British brand (doesn't help that esteemed fashion publications like Elle UK, no less get it wrong, too), and they seem so surprised to think that a US brand could capitalize on the world's Anglophilia. It's not the first time I've seen brands trying to masquerade as coming from another country - if you recall, my post on Elianto cosmetics noted that the Korean stylings of the brand really belied a Malaysian origin.
Butter London Jack The Lad: Just so you know, Butter London isn't actually a British brand.
But let's proceed. Brand image and marketing aside, I've honestly been slower than most nail bloggers to take up Butter London with significant enthusiasm. Part of it is the price. $25 for a nail polish is just not really splurge-friendly - not that it has stopped me from racking up a tiny Butter London stash of my own. The other part of it is the fact that, well, Butter Londons seem to vary highly in quality. Some shades are really excellent, some are four-coats-and-there's-still-VNL kind of less excellent.
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