Sometimes, Asian drugstore skincare brands can be excessively gimmicky and trend-driven, rather than truly effective. That's why Hada Labo (literally "skin lab" in Japanese) has won my respect out of a plethora of available options, just because they have simple, cosmetically elegant products that work. While they do have a supremely effective marketing slogan ("one drop locks up an ocean", anyone?), I generally feel that Hada labo actually also has products that have proven to be effective. The latest product, the Hada Labo Arbutin Whitening Lotion, is also similarly promising.
